AWS expands HIPAA eligible machine learning services, the American Heart Association releases new cholesterol guidelines, and more.

1. “Move more, sit less,” government says

Take a walk, ride a bike, go for a swim. Any of these will fulfill the government’s new guidelines for physical activity to “move more and sit less.” The guidelines promote overall health benefits just from being active. Other health benefits include reduced anxiety and better sleep quality. Any type of physical activity can help to improve overall health. For adults, this means aiming for 2 ½ hours of activity each week. The American Heart Association also recently adopted the new guidelines.

2. Amazon develops HIPAA-eligible machine learning tools

Amazon Web Services recently added machine learning tools to its collection of HIPAA-eligible services. These include Amazon Translate, Amazon Comprehend and Amazon Transcribe. The new products cater to healthcare customers but specifically to those in management and patient engagement. Here’s how they work:

  • Amazon Translate helps doctors and patients communicate when there is a language barrier.
  • Amazon Comprehend analyzes patient-provider conversations and helps to key in on specific phrases to help improve patient interactions.
  • Amazon Transcribe is a speech-to-text service and will provide a transcript of a provider-patient call.

3. AI and UX top healthcare priorities for 2019

In 2019, many healthcare companies will need to prioritize the use of artificial intelligence and advanced analytics to provide personalized user experiences to their patients. Major retailers such as Wal-Mart and Amazon are already one step ahead in this field. Consumers want healthcare providers to catch up especially in terms of quality, convenience and accessibility. Artificial intelligence plays a key role in predictive analytics and managing the patient relationship between the provider and payer. As more healthcare consumers prefer digital experiences such as virtual encounters, the traditional way healthcare companies interact with patients may soon come to an end.

4. Personalized approach to new cholesterol guidelines

The American Heart Association released new guidelines for lowering cholesterol while also curbing the risk of heart attack and stroke. These guidelines include a lifelong approach starting with children as young as age two. Some of the guidelines include:

  • More detailed risk assessments (including the use of CT scans to check arteries)
  • Harder hitting drugs for high-risk patients at the first sign of high cholesterol
  • For kids ages 9 to11, initial cholesterol testing to gauge lifetime risk early and to introduce healthy lifestyle changes

Checking cholesterol earlier helps children and young adults learn healthy lifestyle habits and maintain healthy cholesterol levels for the rest of their lives.

5. Geisinger CEO Dr. David Feinberg joins Google as top health exec

Dr. David Feinberg is set to lead Google’s healthcare efforts starting in 2019. Feinberg most recently served as the CEO of Geisinger Health System and is well known as an industry leader in the use of electronic health records to manage patients through advanced big data analytics and predictive modeling. While Google has not announced its plans for the healthcare space, hiring a doctor and care delivery expert may signal the company’s desire to join the consumer healthcare market.

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