Health plans are no stranger to using analytics to understand the needs of their members from a care perspective – who is due for a screening, who would benefit most from certain immunizations, who missed a vital test. However, they are still faced with the vexing problem of engaging hard-to-reach members in ways that activate them to pursue the services they need, when they need them.
Plans can inundate members with emails, texts and phone calls, but where’s the action? There is often a subset of members that have prevailing factors that deeply impact they way they manage their healthcare, and by not taking these into consideration, health plans will continue to hit a brick wall with members who fall through the cracks.
In our latest white paper, Finding People in the Gaps, we take a closer look at how health plans need to rethink their solutions by shifting the way they communicate with members, and just as importantly, by beginning to re-map service delivery based on data-driven insights.
Joshua Sclar, MD, BioIQ’s chief medical officer, posits that health plans need to offer the same kind of convenience that attracts consumers to certain healthcare providers, including offering retail convenience, home delivery, and screenings at their workplace. Only then will the comprehensive factors that affect member decision-making truly be addressed.
- How social determinants of health help in predicting community health risks.
- How psychographic profiles can help create tailored communications that really resonate.
- How to flip design thinking to one that removes major obstacles and has the member’s goals at the center.
- How a multi-pronged approach to analytics can help health plans allocate high-touch resources to where they are needed most.
- How asking 7 key questions of your analytics partner can get the most out of a collaborative effort to find people in the gaps, and improve outcomes overall.