— Tera Peterson —
Almost 500 exhibitors, and 5,000 registrants flooded the Human Resource Executive Technology Conference and Exhibition in Las Vegas last month, the world’s leading conference on the use of technology to improve organizational effectiveness. And boy, did this conference cover all the trends! We got a good dose of SaaS, cloud, social, mobile analytics, video, gamification, and big data. Best to stay home if you didn’t have a mobile app to share! And who would have thought that Cleveland Clinic was leading the hospital industry with gaming interfaces to simplify the open enrollment process?
Leading Consulting firms such as Aon, Towers Watson, and Mercer spent thousands of dollars on brand awareness, presentations, and giveaways to demonstrate how they facilitate organizational effectiveness. Top recruiting engines like Indeed, Monster, and Career Builder wooed attendants with acrobatics, café stations, dance bands, and impersonators. Millions of dollars were spent on what every vendor in this industry is trying to accomplish: positioning solutions with best-of-breed interfaces, analytics, and outcomes.
Although the overall emphasis of the conference was on integrated recruitment and well-being tools for HR professionals. It was abundantly clear what the market is looking for: healthcare technology that can assess population health and improve the bottom line.
I left feeling confident about BioIQ’s robust capabilities and go-to-market strategy. We are committed to delivering state of the art analytics and improving health outcomes. We will continue to vet conferences like this one to better understand industry trends and customer needs with respect to engagement, branding, and market opportunities.