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BioIQ vice president of network development Zach Clark recently sat down with Healthcare Finance News editor Jeff Lagasse to discuss the role retailers play in health plan initiatives to improve member experience.

Commercial health plans and employers are increasingly looking “to leverage an existing retail footprint” in efforts to drive patient health screenings, immunizations and other preventive measures. Clark highlights that payers are adopting opportunities to engage some of the highest-risk health plan members in retail settings such as Walmart pharmacies.

The way Clark sees it, a broader, more convenient patient access network is vital to value-based care success. Clark and Lagasse touch on the analytics elements needed to connect target plan members with new care avenues and the use of patient engagement technology to better understand and engage patients across broader channels.

In the article, Clark addresses the potential for:

  • broader strategies to proactively engage health plan members
  • increased adoption of retail services in benefit structures
  • added pressure on pharmacy benefit managers to create value

You can read the full Healthcare Finance News article here: HIMSS20: How partnerships with retail businesses and payers can increase member engagement

Heading to HIMSS20?
BioIQ’s Zach Clark and Walmart Senior Director of Health and Wellness Jodi Prohofsky will co-present the HIMSS session “Increase Member Engagement by Offering Retail Convenience” from 1-2 p.m. ET, Wednesday, March 11, in Room 311E, in the Orange County Convention Center in Orlando, Florida, during HIMSS20.

Contact us to set up a meeting at HIMSS.

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