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Improving Healthcare for More than 15 Million Consumers is Reflected in New Company Website

ATLANTA, April  23, 2019 – After years of work to transform healthcare, BioIQ’s website, messaging and logo have been refreshed to better reflect the people the company serves, including some 15 million who have been impacted by the company’s consumer-centric approach.

BioIQ partners with health plans, employers and government organizations to solve complex healthcare challenges while helping people navigate to convenient, consumer-friendly health services at retail locations, in their home or at their workplace to better understand their health.

Now, the company’s new website,, and updated logo tell this compelling story through a new visual vocabulary that puts healthcare consumers “where they truly belong,” says CEO Justin Bellante, “at the center of healthcare delivery.”

The new visual identity embodies the company’s commitment to the consumer and determination to use advanced analytics to improve and “humanize” the consumer experience. The new site combines images of positive, active individuals with a streamlined and modern look-and-feel that’s evocative of the ease and simplicity BioIQ brings to navigating healthcare.

“BioIQ is driving a change in healthcare, one that has been sorely needed for decades. Systems, technologies and services need to be human-centered in order to serve people well,” said Bellante. “It’s what people expect and it’s what they deserve,” he added.

The company’s updated website offers easy access to essential information and resources that provide a more comprehensive understanding of BioIQ’s health connectivity platform and solutions for the market segments it serves—health plans, employers and government organizations. The refreshed resources page offers visitors rich content, including on-demand webinars, videos, downloadable data sheets, thought leadership articles and more. The website is compatible with both desktop browsers and mobile devices.

“We are excited about the launch of BioIQ’s enhanced website, which better represents who the company is today—and the importance of consumer-centricity. It provides valuable information for our clients, partners and media to better understand our solutions for helping clients close care gaps, connect members to essential care, improve quality outcomes and reduce costs,” said BioIQ Chief Marketing Officer, Charles King. “Our updated website enables visitors to have a streamlined, user-friendly experience as we continue to grow and increase our market presence.”

About BioIQ
BioIQ is a healthcare engagement and health testing gap closure company that is redefining the way payers, employers and consumers navigate and connect with the U.S. healthcare system. BioIQ leverages consumer analytics, real-time program intelligence, omnichannel personalized engagement strategies and an extensive ecosystem of healthcare partners to provide a comprehensive view of individuals throughout their health journey and engage them to get testing and care that leads to healthier outcomes.

With more than a decade of healthcare industry experience and a first-of-its-kind health connectivity platform, BioIQ is uniquely positioned at the convergence of population health and the consumerization and retailization of healthcare to drive the shift to value-based care for payers and employers.  Since 2005, BioIQ has launched thousands of successful health testing programs serving millions of participants. For more information, visit

Charles King
Chief Marketing Officer, BioIQ
470. 344. 0568 x547