A Q&A with Ashley Reynolds, PhD, RN, ACSM-HFS
In part one of an exclusive interview series with BioIQ, Dr. Ashley Reynolds, executive vice president of Operations for Sensei and population health expert, explained why digital engagement is an essential component of today’s population health programs and how organizations can leverage technology to increase their wellness ROI.
The conversation continues in the second part of the interview. Dr. Reynolds explains how organizations can measure digital engagement in wellness programs, shares best practices for building a digital strategy and emphasizes the importance of well-designed websites and mobile apps.
“For years, improving outcomes metrics such as fitness levels, body weight and cholesterol levels were the cornerstone of many population health programs,” he says. “While digital tools can influence these outcomes metrics, measuring engagement with the tool itself is much newer. However, it is important, and it should be included as part of any program reporting.”