After years of tending to high acuity patients working as an RN early on in his career, BioIQ Chief Experience Officer Ashley Reynolds found himself wondering “how different things might be if, instead of focusing almost exclusively on reactive care and disease management, we put more emphasis on proactively driving patient health and wellness to avoid those health issues in the first place.”

In the HIMSS article Data and Prevention’s Role in Digital Health Engagement, Reynolds shares lessons learned throughout his professional journey helping health plans on national quality improvement initiatives. He highlights key factors that are vital to member engagement program design in order for payers to effectively motivate members to take a proactive role in their health.

Reynolds points to primary, secondary and tertiary levels of preventive care as essential elements in efforts to reduce patient health threats, improve outcomes and reduce costs, including:

  • Healthy lifestyle management, interventions and immunizations
  • Health testing and screening for early disease detection
  • Targeted condition support to stem the progression of chronic illnesses

Reynolds champions the use of consumer behavior data and more convenient care pathways—including non-traditional offerings such as retail health and at-home health testing solutions—to deliver a positive, more personalized care experience for health plan members.

Reynolds shares his insight into what does and does not work to drive member or patient health engagement, where traditional programs have fallen short and advice he’d offer to others entering the field of healthcare consumer engagement.

Read the full article here: Data and Prevention’s Place in Digital Health Engagement

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