BioIQ Supports Women’s Heart Health at the Go Red Luncheon

Here’s a staggering statistic: Heart disease and stroke cause one in three deaths among women each year – more than all cancers combined. The good is that 80 percent of cardiac and stroke events may be prevented with education and action. That’s why the American Heart Association’s Go Red For Women campaign inspires women to make lifestyle changes, mobilize communities and shapes policies to save lives.

To raise awareness about heart disease and stroke, members of the BioIQ team donned red attire for the 2015-2016 Santa Barbara Go Red Luncheon at the Fess Parker DoubleTree Resort. The inspirational day began with a health expo, which featured booths from a variety of health and wellness companies. At the BioIQ booth, team members spoke with attendees about BioIQ’s innovative technology platform and the importance of connecting organizations to their populations. Booth visitors checked out samples of the at-home test kits and were impressed with the ease and convenience of home screenings. Attendees were encouraged to take a proactive role in their health and know their numbers, especially those related to heart health – blood pressure, cholesterol and BMI.

In the afternoon, guests gathered for a lunch of heart-healthy fare and listened as several guests speakers shared their personal struggles with heart disease. Their inspiring stories were a testament to the strength of the human spirit and motivated attendees to support the American Heart Association’s cause. Near the end of the luncheon, donation envelopes were circulated among the tables and the Santa Barbara City firemen handed out red boas to anyone who contributed.

BioIQ is proud to support Go Red for Women and raise awareness of the debilitating  heart-related diseases that affect the important women in our lives – our mothers, daughters, sisters and friends. This event was an opportunity to acknowledge the women who are suffering, celebrate the success of those who are on the path to health and work together to reduce the prevalence of heart disease in our community.