Chief Marketing Officer
Charles King serves as chief marketing officer for BioIQ. He is responsible for brand management, product marketing and marketing programs to drive awareness and demand for BioIQ’s products and services. He brings more than 10 years of healthcare experience and 29 years of marketing and product management experience to the company, and joined BioIQ in December 2017.
Previously, King served as vice president, portfolio marketing for Optum, and as executive vice president of marketing for Alere Health, which was acquired by Optum. In his role at Optum, he was responsible for marketing Optum’s population health management portfolio of services to health plans and employer markets, in addition to transitioning the brand from Alere Health to Optum. At Alere Health, he was responsible for all aspects of marketing to drive demand, enable sales and engage consumers.
Prior to Alere Health he served in marketing, product management and business strategy roles at technology and telecommunications companies including Premiere Global Services, Fidelity Information Services, Alltel Information Services, VoiceCom Systems and Sprint Communications.
King is a graduate of Emory University where he earned an MBA, in addition to earning a degree from University of London, Queen Mary College in materials science and engineering. He lives in Atlanta with his wife and two grown children.